Shortcodes | mobile.messaging.solutions

Shortcodes, also known as short numbers, are easy to remember 4-digit or 5-digit numbers used to address SMS messages from mobile phones.

Shortcodes offer users a most comfortable way to answer a call to action. They are widely deployed to increase user engagement in mobile campaigns such as mobile marketing, participative print, radio, and television media concepts, mobile loyalty programs and other CRM activities. Moreover, repetitive usage of mobile services and readiness to accept follow-up offerings increase once the users memorize the service's shortcode.

Shortcodes also reduce barriers in responding to promotional offers and hence support impulsive buying in content marketing and m-commerce. They are frequently used as a direct response channel for young target groups and appear in related promotional media such as print ads, TV and radio commercials, outdoor advertising, and flyers.

Features

4-digit or 5-digit short codes enabling minimum time and effort participation in mobile programs.
easy to remember digit combinations
vanity shortcodes corresponding to cellphones’ alpha-numeric keyboard
shared shortcodes enabling quick market launch, giving a time advantage over competitors
dedicated shortcodes that provide dial-code uniqueness for all your offerings

Use-cases

Branded shortcodes for bundles of mobile offerings
Mobile content marketing by content providers or media
Text-in numbers for consumer brands' mobile marketing campaigns
Easy-to-remember dial-codes for mobile special interest services
Permanent dial-codes offering direct contact to customer service